Experiential Storytelling
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Google Marketing Live 2025
Project Type
Live Event Content
Role
Keynote Producer
Date
May 2025
Google Marketing Live is Google's annual flagship event for the Ads ecosystem, bringing together thousands of CMOs, VPs, and marketing decision-makers from B2B and B2C companies worldwide.
As a Keynote Producer, I was embedded within an intimate project team working directly with executives and VPs to develop a 90-minute live keynote. My role covered the full arc of content production: shaping narrative frameworks for AI product launches, partnering with Product Marketing Managers and technical teams to build stage-ready demos for Google Analytics, Asset Studio, Merchant Center, and Ask Advisor, and leading brainstorms with internal and external creative partners to translate each keynote segment into original visual concepts aligned with Google branding. I managed content creation and deliverables across scripts, graphics, customer assets, and UX/UI elements, facilitating executive alignment sessions and milestone checkpoints from kickoff through live execution.

